Green Hotel Brand Identity
Viridia Eco Lodges
The Viridia project was formed as a semester long project for a strategic branding course. The topic of a green hotel was selected and so Viridia Eco Lodges came to be.
I chose not to create a modern green hotel, but rather a lodge nestled into a forest where careful consideration was taken to preserve the natural environment and utilize sustainable materials. I imagine Viridia to be a quaint little stay, where the huts are suspended among the trees or along the lake, where people can come to a place of healing and reconnect with their roots in nature.
Topic
Green hotel branding and brand book.
Project Type
Brand Identity, Brand Book, Typography
Role
Individual project
Tools
Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Web Design
Brand
Objective
My goal for this project was to create a green hotel brand from start to finish; from generating a brand personality, to providing final applications, as I would with a client. Research on competitors and the target market were documented for use in the brand book, as well as formulating a company profile, choosing appropriate typography and formulating logo safety zones for use in all applications.
Applications
