Package an Emotion
Objective
For this personal school project, I created a conceptual commodity inspired by an emotion. The emotion I chose to represent was "yearning" or "longing for", and I used the latin word desideramus to depict the emotion. My final product consisted of a scarf, info card, and laser cut acrylic packaging.
Topic
Branding and packaging for a product inspired by an emotion.
Project Type
Branding, Packaging Design, Prototyping(laser), Embroidery
Role
Personal school project
Tools
Adobe Illustrator, Embroidery (Tajima), Photography (Adobe Lightroom)
Design Development
The blue flower is a symbol that represents longing, so it was the main inspiration for the logo. I was sure to embroider the logo onto the scarf to add a sense of quality and richness.
On the info card, I incorporated a dark, short story to give the product some intrigue and personality.
The packaging was created using laser cut acrylic to further add to the luxury aspect of the product. I selected dark colours to portray the darker side of yearning and the negative emotions involved.
Similarly, the product was a soft scarf to portray the comforting feeling of having someone to long for, but those feelings can become suffocating as well.
Desideramus Packaging and Scarf
