Conservation CTA + Infographic
Objective
Imparting knowledge and awareness about conservation and climate change is the goal of this motion project. Dramatic visuals, music, and voiceovers can emphasize the need for action and hopefully stimulate a desire for change.
I believe conservation and caring for our wildlife are very important, and any way to raise more awareness and call others to action should be utilized. Infographics and motion design are a useful source for a call to action because they can be viewed quickly, and the audience will easily remember the striking imagery depicted.
Topic
Digital motion call to action and infographic for climate change and wildlife conservation.
Project Type
Video Editing, Digital Motion, Typography
Role
Individual school project
Tools
Adobe Illustrator, Adobe Premiere Pro, Audio/Voice Recording
Infographic Poster
Conservation of our natural spaces and biodiversity is a necessity. Unfortunately, we have been consuming at a dramatic rate that will soon be irreversible. I made this infographic to raise awareness about the loss of biodiversity and wildlife habitat due to the human threat.
CTA Process
I was sure to choose meaningful and important footage(royalty-free) to showcase in the video; I used images of various landscapes and endangered animals, but most importantly, I used footage of the destruction and pollution we continually force upon the planet. I did want to highlight some action that people have taken part in as well; volunteers collecting trash and protestors fighting for change in government policies. All of these images are essential in the fight for our planet.
